Acxiom Data Available on Salesforce AppExchange

Data aggregator Acxiom has joined the Salesforce AppExchange, which will make it easier to add Acxiom data to customer records in the Salesforce CDP.  Once in the CDP, the data will be available to the many Salesforce “clouds” for sales, service, marketing, loyalty, commerce, and whatever.  We’ve said it before: third-party data is not dead.

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