Acxiom already sells tons of data, but if you want even more, they’ve just launched the Acxiom Partner Marketplace which makes it easier to buy from vendors including Commerce Signals, Equifax, NCSolutions (NCS), Polk Automotive Solutions by IHS Markit, and Veeva Crossix. Everything is linked to Acxiom’s own “people-based identity spine”, which I’m thinking would make a great Halloween costume.
Treasure Data continues its steady product expansion with the release of a new omni-channel journey orchestration tool called, well, Journey Orchestration. Key selling points include a no-code journey builder, options to base journeys on lifecycle stages or specific events, and journey dashboards to track it all. Also, there’s a soothing pastel color scheme.
CloudShare, which lets sales reps run remote demonstrations and training exercises, can now push data from CloudShare projects directly into Salesforce. That may seem like small beer, but anything that makes it easier to share data is a win.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.