Acxiom LiveRamp Gives Agencies Access to Universal Personal Identifier
We saw last Friday that Tylenol is eager to let you know they’re watching your every move. The folks at Acxiom-owned LiveRamp are more discreet even though their ambition is broader: nothing less than a “universal, people-based identifier” to track people across all devices in all media. They’ve just made their IdentityLink IDs available to ad agencies, completing a plan that has already made them available to brands, technology platforms, data owners, and publishers.