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Acxiom Partners with CDP Vendors for Solutions Suite

Customer data services company Acxiom has just launched a suite of CDP solutions, ranging from tool selection to implementation to analytics. They’ve partnered with CDP vendors including Adobe, Arm Treasure Data, Boxever, Exponea, and Tealium. No build vs buy angst here.

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Companies with Strong Privacy Practices Have Fewer Data Breaches: Osano Research

July 22, 2020

You’re probably not surprised that better data leads to better business results, but would you have guessed that better privacy practices correlate with fewer data breaches? Our friends at privacy tech vendor Osano rated 11,000 Web sites and found sites with the weakest privacy were twice as likely to be breached and lost seven times as many records when they were. Something to bear in mind when you’re deciding which companies can be trusted with your data.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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