Customer data services company Acxiom has just launched a suite of CDP solutions, ranging from tool selection to implementation to analytics. They’ve partnered with CDP vendors including Adobe, Arm Treasure Data, Boxever, Exponea, and Tealium. No build vs buy angst here.
Google Cloud has launched a public beta for Recommendations AI, an ecommerce recommendation engine offered as a managed service. It scales to millions of catalog items and can be retrained daily. But if it’s really so clever, why is Google is offering everyone the same $600 credit to try it?
You’re probably not surprised that better data leads to better business results, but would you have guessed that better privacy practices correlate with fewer data breaches? Our friends at privacy tech vendor Osano rated 11,000 Web sites and found sites with the weakest privacy were twice as likely to be breached and lost seven times as many records when they were. Something to bear in mind when you’re deciding which companies can be trusted with your data.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.