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Acxiom Partners with CDP Vendors for Solutions Suite

Customer data services company Acxiom has just launched a suite of CDP solutions, ranging from tool selection to implementation to analytics. They’ve partnered with CDP vendors including Adobe, Arm Treasure Data, Boxever, Exponea, and Tealium. No build vs buy angst here.

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Companies with Strong Privacy Practices Have Fewer Data Breaches: Osano Research

July 22, 2020

You’re probably not surprised that better data leads to better business results, but would you have guessed that better privacy practices correlate with fewer data breaches? Our friends at privacy tech vendor Osano rated 11,000 Web sites and found sites with the weakest privacy were twice as likely to be breached and lost seven times as many records when they were. Something to bear in mind when you’re deciding which companies can be trusted with your data.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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