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Acxiom Partners with CDP Vendors for Solutions Suite

Customer data services company Acxiom has just launched a suite of CDP solutions, ranging from tool selection to implementation to analytics. They’ve partnered with CDP vendors including Adobe, Arm Treasure Data, Boxever, Exponea, and Tealium. No build vs buy angst here.

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Companies with Strong Privacy Practices Have Fewer Data Breaches: Osano Research

July 22, 2020

You’re probably not surprised that better data leads to better business results, but would you have guessed that better privacy practices correlate with fewer data breaches? Our friends at privacy tech vendor Osano rated 11,000 Web sites and found sites with the weakest privacy were twice as likely to be breached and lost seven times as many records when they were. Something to bear in mind when you’re deciding which companies can be trusted with your data.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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