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Ad Blocking Hits 40% And Rising: AdBlock Plus and Global Web Index

Ad blocking by consumers isn’t a response to fake news, although it does threaten the economics of both legitimate and illegitimate publishers. A study from AdBlock Plus and Global Web Index found that 40% of respondents used an ad blocker in the past month. Ad blocking is likely to increase since it’s more common among younger users, just over half the respondents still don’t know ad blockers are available, of U.S. and mobile ad blocking happens less often in the U.S. (so far) than in Asia.

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adsquare Mobile Data Exchange Adds Unacast Promixity Data

June 2, 2017

RetailWire also found that tech vendors are even more excited about in-store systems than the retailers themselves. Here’s news that mobile data exchange adsquare has added proximity data from Unacast to help mobile advertisers target location-based messages in real time. And here’s a study from Opus Research describing ways that retailers track customer locations within their stores for even more precise targeting.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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