Ad Fraud Is Up but Anti-Fraud Methods Help: Integral Ads Science Report

We don’t like bad news any more than you do, Dear Reader, but that’s what bubbled up today.  Integral Ad Sciences reports that ad fraud rates jumped substantially in the first half of 2022, even as time-in-view continued to shrink and brand risk rose.  On the brighter side, anti-fraud protection reduced fraud rates by more than 90% compared with campaigns lacking fraud detection.  Lots of detail here by country and device if you happen to need it.

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Cybersecurity Can’t Keep Up with Cyber Criminals: Trellix Survey

September 27, 2022

Cybersecurity professionals are an inherently gloomy breed, so it’s no surprise that Trellix finds 60% say they’re struggling to keep up with evolving threats.  A majority report their company lost more than 5% of revenue to security breaches in the past twelve months.   Oddly enough, just 20% say they’re working to change their security approach, which can’t bode well.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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