Integral Ad Science offers a rare bit of good news in its latest Media Quality Report: fraud rates actually dropped in the second half of 2023, at least for advertisers who used fraud-prevention services. Recent DoubleVerify studies also reported fraud is stable or falling, although other industry research simply focuses on its cost.
Consumers being chased by an Internet ad is an industry cliché. But taxi-hailing app Curb is making the dream come true with Curb Journey Connect, a cross between digital out of home, retail media, and jealous ex-boyfriend. Advertisers can target individuals or finely-tuned segments before, during, and after their rides.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.