We’re all about Connected TV (CTV) today, Dear Reader. This DoubleVerify report finds that better controls over ad quality are reducing fraud and brand safety violations over-all. But fraud attempts are up over 70%, driven by attempts in CTV and video.
The company has also been ordered to use personal data of residents that is publicly available on the Internet.
CTV requires companies to replicate services provided in other ad media. Cognitiv, which uses deep learning AI to optimize ad purchases, has added a new solution to support CTV campaigns. The service combines an advertisers own response data with Cognitiv’s device graph to auto-optimize performance marketing campaigns.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.