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Ad Fraud Will Cost $23 Billion in 2019: CHEQ Survey

Putting things in perspective, online ad fraud will cost marketers $23 billion this year, according to cybersecurity company CHEQ. Another CHEQ study found that publishers and advertisers feel brand safety tools block too much content. Priorities are clear: 92% of marketers would drop brand safety tools if needed to achieve reach targets.

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Holistic Customer View is Marketers’ Top Challenge: Adobe Econsultancy Study

June 12, 2019

Maybe you don’t trust a CDP vendor’s survey about data integration. Well, Adobe is definitely not a CDP vendor and their recent Digital Trends Report by Econsultancy also found that building a holistic customer view is marketers’ top challenge (44%), followed by tracking marketing effectiveness (41%) and ensuring consistent experience (40%). Even more impressive: 32% of customer experience leaders had a highly integrated cloud-based technology stack compared with just 7% of non-leaders. More here about priorities, impact of data privacy rules, and other interesting topics.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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