Audio and video eco-systems media buyer Ad Results Media (ARM) has launched ARM PRO: Audience, a solution designed to reach target audiences across a range of audio channels including podcasts and streaming music. The capabilities include custom targeting, increased reach and improved transparency. It also seeks to streamline campaign management by enabling access to the right audiences through a single buy.
The European Commission has fined Apple €1.84 billion ($2 billion) for anti-competitive actions in the App Store. The Commission found that Apple limited the ability of App Store vendors to inform users of alternative payment options. It’s part of the general EU crackdown on BigTech.
Facebook plans to deprecate its News Tab in the U.S. and Australia in April this year, following its earlier removal in the U.K., France and Germany. The tab includes news stories curated by a team of journalists as well as news personalized by user interest. Facebook has said it will not enter into new commercial arrangements with news publishers after the current deals expire.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.