Ad Revenue Shifting to Mobile and Alternative Media: PQ Media Study

Time Inc. owns some digital properties, including online advertising and identity aggregator Viant. But publishing still accounts for three-quarters of its revenue and its falling stock price reflects the decline of that industry. A study from industry analyst PQ Media reports that print advertising has declined by almost half over the past two decades. You knew that. But did you know that older internet channels have started to stagnate, with revenue shifting to alternatives including “mobile location marketing, digital billboard advertising, online videogame advertising, product placement in television and over-the-top video”? Over-all, PQ Media projects 3.2% growth in ad revenue in 2017 and 5.2% in election- and Olympics-fueled 2018.

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Jumpshot Uses Mobile Panel to Expose Behaviors Inside Walled Gardens

November 28, 2017

Sometimes what companies do is less interesting than how they choose to present it. For example, Jumpshot tracks consumer behavior with a global panel of 100 million devices. They’ve chosen to describe that as a way to “unlock walled-garden data” so marketers can connect ad exposures to behaviors inside walled garden domains like Amazon and Google. They’re also positioning themselves as a campaign optimization solution, another hot topic. Two trends for the price of one.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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