Ad Revenue Shifting to Mobile and Alternative Media: PQ Media Study

Time Inc. owns some digital properties, including online advertising and identity aggregator Viant. But publishing still accounts for three-quarters of its revenue and its falling stock price reflects the decline of that industry. A study from industry analyst PQ Media reports that print advertising has declined by almost half over the past two decades. You knew that. But did you know that older internet channels have started to stagnate, with revenue shifting to alternatives including “mobile location marketing, digital billboard advertising, online videogame advertising, product placement in television and over-the-top video”? Over-all, PQ Media projects 3.2% growth in ad revenue in 2017 and 5.2% in election- and Olympics-fueled 2018.

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Jumpshot Uses Mobile Panel to Expose Behaviors Inside Walled Gardens

November 28, 2017

Sometimes what companies do is less interesting than how they choose to present it. For example, Jumpshot tracks consumer behavior with a global panel of 100 million devices. They’ve chosen to describe that as a way to “unlock walled-garden data” so marketers can connect ad exposures to behaviors inside walled garden domains like Amazon and Google. They’re also positioning themselves as a campaign optimization solution, another hot topic. Two trends for the price of one.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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