File this under “the glass is three-quarters empty but at least the water level is rising”: Kenshoo reports that digital advertising rebounded slightly early April from the levels of late March. Improvements are concentrated in online shopping and health products. Paid search and social ads both grew during the first quarter although they would have grown faster without a pandemic; ecommerce ads grew more.
Optimove is a US- and Europe-based CDP that last year added email capabilities; Netcore is an Asia-based email and messaging provider that last year added a CDP. The two have now partnered to give Optimove users access to Netcore delivery capabilities. Yes, the CDP industry is confusing.
When we last mentioned identify verification vendor Proxy, we wondered what happens to their smart phone-based ID system when someone loses their phone. Seems they had the same question because they today announced that they are buying “smart ring” maker Motiv. Using a ring makes perfect sense, although you still have to take it off for charging every three days or so.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.