Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Licious, a Bangalore-based startup that sells fresh meat and seafood online, said it has raised US$52 million in a new financing round and become the first direct-to-consumer startup to attain the unicorn status in the world’s second-largest internet market. Licious has grown over 500% in the past one year with over 2 million unique customers.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.