Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Licious, a Bangalore-based startup that sells fresh meat and seafood online, said it has raised US$52 million in a new financing round and become the first direct-to-consumer startup to attain the unicorn status in the world’s second-largest internet market. Licious has grown over 500% in the past one year with over 2 million unique customers.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.