Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Licious, a Bangalore-based startup that sells fresh meat and seafood online, said it has raised US$52 million in a new financing round and become the first direct-to-consumer startup to attain the unicorn status in the world’s second-largest internet market. Licious has grown over 500% in the past one year with over 2 million unique customers.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.