Adabra and Neodata Merge to Offer Combined CDP, Ad Server, DMP

Italy-based Neodata Group and Adabra have merged to become Blendee. The firm will offer a combined “marketing operating system” that combines the Adabra Customer Data Platform with Neodata’s Adagio ad server and Exaudi Data Management Platform. The company also announced €6 million in new funding.