Mortar AI’s most recent version of its SaaS marketing automation platform incorporates features to help small to mid-sized agencies provide clients with AI-driven, automated campaigns that focus on first-party data and can help address challenges related to privacy compliance. The platform uses technology from Microsoft, Adform and LiveRamp and runs on Microsoft’s Azure.
Online bottle shop, BoozeBud has stopped taking orders online and will begin laying off staff as it undergoes reassessment of its business due to insufficient funds. This comes following the company’s 2021 purchase of Get Wines Direct, in which it acquired 200,000 active customers and $80 million in combined annual revenue.
Ministry of Science, Technology and Innovation (MOSTI) in Malaysia, through Cradle Fund Sdn. Bhd. (Cradle), has launched a series of micro- conferences, MYStartup NXT, as part of the efforts to create an inclusive, impactful and sustainable startup ecosystem in Malaysia.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.