SimpleReach has built a niche business in assembling information about marketing content consumption, calling itself a “content data platform” although it doesn’t use the initials CDP. Data gathered by the system is used to by publishers and marketers to create a unified view of content distribution. The company just announced $13 million in funding, bringing its total to $24 million.

For a broader picture of consumer behavior, we have a study from market research firm PQ Media, which found total media usage has reached seven hours per day worldwide and ten hours per day in the U.S. Mobile media are growing fastest while desktop usage is declining.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.