As part of its significant growth strategy in India, Hakuhodo INC, Japan’s second largest advertising company has acquired AdGlobal360(AGL) for an undisclosed sum. Adglobal360 was ranked as the fastest growing MarTech Company in 2019 by Deloitte. AdGlobal360 is Hakuhodo’s first acquisition in India as it seeks to enhance its technology and digital footprint.
Conversational engagement platform Gupshup has introduced UPI payments for people using feature phones via a native app called GSPay. The app, developed along with National Payments Corporation of India (NPCI), will use SMS or even IVR based payments system, and do away with the need of data or internet connectivity.
Australian Machine Learning Operations (MLOps) Katonic.ai raised AU$1.6M (~US$1,015,825) in pre-Series A. The funding will be used to expand the staff and to expand products and services.
Nearly half (49%) of TV viewing occurs outside of broadcast and channels, according to Nielsen Media Distributor Gauge, a just-launched solution that aggregates total TV consumption across broadcast, cable and streaming by media company. It’s more evidence, if needed, of the growing importance of non-traditional video consumption and of Nielsen’s effort to maintain its position in TV measurement despite the changes.