Aditude offers a “proprietary cloud-based header bidding tech stack for publishers” which you may or may not find strangely exciting. We won’t judge. We will tell you they just raised a $15 million Series A.
We’ve seen a small uptick in financial activity in the past week or two, although it could reflect nothing more than the end of summer. In any case, here’s news that customer engagement platform Engageware is buying Argentina-based Aivo, which provides AI-driven conversational technology to call centers. Price was not announced.
Maybe what you really can’t get enough of is news about media measurement. If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football. The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair. You can’t make this stuff up.
Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.