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Aditude Raises $15 Million Series A for Ad Ops Technology

Aditude offers a “proprietary cloud-based header bidding tech stack for publishers” which you may or may not find strangely exciting.  We won’t judge.  We will tell you they just raised a $15 million Series A.

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VAB Criticizes Nielsen Plan for Thursday Night Football Ratings

August 30, 2023

Maybe what you really can’t get enough of is news about media measurement.  If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football.  The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair.  You can’t make this stuff up.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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