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Aditude Raises $15 Million Series A for Ad Ops Technology

Aditude offers a “proprietary cloud-based header bidding tech stack for publishers” which you may or may not find strangely exciting.  We won’t judge.  We will tell you they just raised a $15 million Series A.

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VAB Criticizes Nielsen Plan for Thursday Night Football Ratings

August 30, 2023

Maybe what you really can’t get enough of is news about media measurement.  If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football.  The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair.  You can’t make this stuff up.

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Algolia Gives AI Agents Real-Time Access to Salesforce, Adobe Data

May 9, 2025

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.

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