Look, I know you find identity management boring.

Enough about agencies. Here’s a nice survey about what marketers are up to. OnBrand Magazine surveyed 562 global brand managers and found their biggest challenges are proving ROI (34%) and collaboration between departments (14%); identifying necessary technology came in dead last at 2%, even behind “other”. Although 43% consider themselves early adopters of technology, just 35% planned to actually invest in 360 degree video, virtual reality, chatbots, or other advanced technologies this year. Hmm.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.