Adobe is running its Summit conference this week, which means lots of product announcements. Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok. They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.
Attentive, the SMS-first commerce platform, works with more than 8,000 brands to drive more than $15 billion in hyper-personalized programs globally. The move into Australia is intended to present an opportunity for marketers to leverage the Attentive platform and engage customers through conversational commerce.
Did someone mention HIPAA? Treasure Data just announced they’ve added full HIPAA compliance to all their products. Obviously they’re not the first or only CDP to do this, but maybe you’re keeping score.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.