Aampe describes itself as “the AI-native user engagement platform,” so they clearly think AI is still cool.  The system combines real-time tracking of user behavior with automated testing of message attributes to generate personalized app content for each individual and adjust the content after every user action.  They just raised $7.5 million in Pre-Series A funding, bringing their total to $9.3 million.

Zeta Global announced a bevy of product enhancements at its recent annual conference. New and enhanced features include its data clean room, data governance controls, enhanced connectivity management, AI-generated solutions to marketing problems, enhanced forecasting and predictions, marketing mix models, and improved media activation and attribution.  As always, Zeta is particularly proud that it can provide its own data to supplement a client’s own sources.

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”