Aampe describes itself as “the AI-native user engagement platform,” so they clearly think AI is still cool.  The system combines real-time tracking of user behavior with automated testing of message attributes to generate personalized app content for each individual and adjust the content after every user action.  They just raised $7.5 million in Pre-Series A funding, bringing their total to $9.3 million.

Zeta Global announced a bevy of product enhancements at its recent annual conference. New and enhanced features include its data clean room, data governance controls, enhanced connectivity management, AI-generated solutions to marketing problems, enhanced forecasting and predictions, marketing mix models, and improved media activation and attribution.  As always, Zeta is particularly proud that it can provide its own data to supplement a client’s own sources.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).