Adobe Adds Privacy Enforcement to Real-Time CDP

Adobe announced several enhancements to its Real-Time CDP, including automatic enforcement of consumer privacy preferences and company data access policies, clean-room-like audience matching, predictive account and lead scoring, and tighter integration with Adobe Commerce.  Meanwhile, a separate announcement about enhancements to Adobe Analytics described it as the “single workspace for brands to unify data and insights across all media types”, which sounds CDP-ish. It’s a reminder that Adobe sees its CDP as one of several tools to access unified customer profiles stored in a separate platform layer.

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Ecuadorian payments infrastructure startup Kushki lands $100M at a $1.5B valuation

June 16, 2022

Ecuadorian payments infrastructure company Kushki has raised $100 million in an extension to its Series B round, more than doubling its valuation to $1.5 billion. Kushki aims to help make it easier, cheaper and more secure for businesses across Latam to send and receive/process digital payments. It enables Latam businesses to accept payments globally and receive money in their local currency. The end goal is to help these businesses grow faster online and drive consumer adoption of digital payments.

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Neustar Launches a Clean Room of Its Own

June 15, 2022

Neustar has launched Marketing and Analytics Clean Room, following the industry trend of utterly generic product names. Despite the name, Neustar says its product is a “first-of-its-kind solution” that uses advanced identity resolution, machine learning, and privacy-enhancing technology to combine first, second, and third party data from many marketing and media sources including connected TV and walled gardens.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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