Neustar has launched Marketing and Analytics Clean Room, following the industry trend of utterly generic product names. Despite the name, Neustar says its product is a “first-of-its-kind solution” that uses advanced identity resolution, machine learning, and privacy-enhancing technology to combine first, second, and third party data from many marketing and media sources including connected TV and walled gardens.

Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.