Adobe Advertising Cloud has added LiveRamp’s RampID, which links online devices owned by the same person. That lets advertisers do fun things like frequency capping and audience-based targeting across desktop, mobile, Connected TV and more. Without cookies, of course.
Checks analyzes an apps data collection and sharing behavior and flags privacy and compliance issues within the apps.
Google is rolling out Enhanced Conversions, which helps advertisers to connect ads to purchases without cookies. It relies on the advertiser capturing a customer identifier, like an email address, when the ad is served and again when the customer makes a purchase, and sharing hashed versions of both with Google. The target market is apparently companies that can’t bring the two bits of information together by themselves.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.