Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

The global CDP market size, estimated at $7.4 billion will grow to over $28 billion by 2028 at a CAGR of almost 40%. The main drivers will be the growing volume of data, demands for omnichannel experiences and privacy regulations. The estimate comes from management consulting firm MarketsandMarkets.

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.