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Adobe announces Adobe Experience Manager as cloud service in India

Adobe announced the general availability of Adobe Experience Manager (AEM) as a Cloud Service, powered by Adobe Experience Cloud, in India. A cloud-native solution, AEM helps businesses manage and scale customised digital content for every channel with SaaS-like agility and experience management capabilities that give marketers and developers the flexibility to quickly build powerful, personalised digital experiences in just a few weeks, not months as is industry standard today.

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Freshworks helps businesses deliver more delightful customer experiences with a new integration with Google’s Business Messages

August 4, 2022

Freshworks Inc., a software company empowering the people who power business, integrated with Google’s Business Messages for Freshchat, Freshdesk Omnichannel and Freshsales Suite. This integration can help businesses around the world reach and support their customers directly on Google Maps and Google Search mobile apps – making it easy for agents to support consumers in the places they most commonly use to find local goods and services.

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OpenText launches three new solutions on Salesforce AppExchange

August 4, 2022

OpenText announced the addition of three new solutions on the Salesforce AppExchange, bringing its total number of AppExchange offerings to six and enabling customers of any size to benefit from the governance, productivity, and efficiency of the OpenText content services platform. This latest launch includes OpenText Core Content, a Content Services platform that customers can leverage to effectively manage their content.

CDPI Emerging Markets
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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