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Adobe Announces Cloud Version of Adobe Experience Manager

Adobe has announced a cloud-based version of Adobe Experience Manager, which combines a digital asset manager and Web content manager. You might have thought Adobe’s products all ran in the cloud already, but you know what thought did. (Or maybe you don’t…it’s a puzzling phrase to many.) https://english.stackexchange.com/questions/2635/where-did-you-know-what-thought-did-come-from

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Half of CDP Owners Lack a True CDP: Tealium Survey

January 15, 2020

Half of the systems deployed as Customer Data Platforms do not meet minimum CDP requirements, a Tealium survey found. Fifty percent of users said their CDP can’t ingest data from any channel, 50% can’t stitch together multiple identifiers to create a single customer view, and 59% cannot activate data in real time. That these users think they have a CDP shows how confused buyers have been. But 58% of users plan to switch to a new CDP, offering hope that experienced buyers will make better choices on their second try.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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