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Adobe Announces General Availability of Real-Time CDP Collaboration

Adobe announced plans for Real-Time CDP Collaboration last spring and this week announced its general availability in the U.S. (although it gave the strong impression that it was generally available last December). Essentially a data clean room, the appeal of Collaboration is that it is integrated with Adobe’s CDP. Interoperability enables the connection of data across select partners such as AWS and The Trade Desk as well as the activation of audiences created in Adobe Experience Platform.