Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.
The Treasure Data AI Framework will add generative AI chat interfaces to its CDP. A series of AI copilots is promised, beginning with Marketing Copilot which will allow users to design audience segments and brainstorm ideas and plans through a natural language interface. There’s also an AI Email Studio helping build personalized emails based on consumer behavior.
IT and legal are acting as roadblocks preventing agency access to first-party data, according to a survey of over 300 marketing and agency professionals by Funnel. Only 28% of marketers would block agency access. But only 22% of IT teams and 17% of legal teams are on board.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.