Adobe Announces ‘Real-Time CDP’ But Details Are Scarce

Yesterday it was Salesforce; today was Adobe’s turn to try to redefine Customer Data Platform in terms that give it an advantage. This piece by Director of Product Marketing Ali Bohra accurately distinguishes CDPs from DMP, CRM and data lakes, but then argues that tight integration between Adobe’s CDP-ish solution and the rest of the Adobe Experience Cloud is pretty much essential. This contradicts a central CDP benefit of letting users deploy any solution, not just one vendor’s own products. Adobe’s announcement mentioned a “new real-time Customer Data Platform” but didn’t specify how much data is captured or what’s stored persistently.