Adobe announced the opening of a state-of-the-art office tower in Bengaluru. The all-new facility will host over 2,000 employees and is next to Adobe’s existing Prestige Platina Tech Park campus in Bengaluru. With over 7,800 employees spread across five campuses in the country, India is Adobe’s largest employee base outside the United States, and a major hub for software innovation, and business development.
South African startup Maholla, a viral consumer rewards app, has concluded a US$1.5 million seed funding round to help it continue to scale. Maholla is a viral consumer app that rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop. Rewards come in the form of instant airtime, vouchers, in-app games and more.
Global advertising giant, Hakuhodo Inc., based in Tokyo, Japan, has made a strategic acquisition that solidifies their presence in the rapidly burgeoning Indian market. The company has acquired a majority stake in India’s leading brand and entertainment agency group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network, headquartered in Mumbai.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.