Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.
This B2B marketer survey from LinkedIn has plenty about AI. But I was more intrigued to see that marketers listed tech and analytics as the second most important skill today, behind creative strategy and execution, (53% vs 59%) and actually forecast it would be more important than creative in the future (49% vs 41%). On the other hand, LinkedIn found they’d been adding more creative skills to their LinkedIn profiles than ever. Lots more here.
Do marketers have too much tech? This Capterra study of SMB marketers finds only 62% of apps are used regularly. While 84% say their companies conduct regular software audits, just 34% limit non-IT employees’ ability to add new software.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.