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Adobe Improves Access to Assets in Experience Manager

Adobe has released a variety of enhancements to its Experience Manager, notably AI-based tagging of videos for actions, attributes and objects. Other improvements make it easier to use Experience Manager assets in Adobe creative tools including Photoshop, Illustrator, and inDesign and to embed interactive content in customer communications. Nothing earth-shattering but steady improvement, Adobe-style.

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Merkle Offers Entry-Level Unified Customer View

February 15, 2019

Database marketing agency Merkle has launched an “entry-level data management offering” that integrates multiple data sources and makes the results available for analysis. The company stresses that Rapid Audience Layer falls short of a full-scale customer database. It does data hygiene and identity resolution to build a unified customer view but is limited to structured inputs and analytical reporting.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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