Adobe opened its Digital Experience Conference yesterday with a variety of announcements. CDP news included real-time access to CDP profiles by Adobe Target, Adobe Commerce, Adobe Sensei, and OneTrust consent management. They also made it easier and faster to connect with non-Adobe systems through integration with Adobe Experience Platform Edge Network’s geographically distributed servers.
Data collaboration platform in India, Atlan, announced that it has closed its $50M Series B round led by Insight Partners, Salesforce Ventures, and Sequoia Capital India. Several founders in the data space participated in the round including Fivetran founder Taylor Brown and ThoughtSpot founder Ajeet Singh.
B2B CDP Calibermind announced a $8 million Series A funding, bringing total funding to $14.4 million. Calibermind makes heavy use of AI for analytics and data integration. Unlike many B2B CDPs, they don’t supplement clients’ own information with compiled data.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.