Among the product news from this week’s Adobe Summit is the new Adobe Experience Platform Agent Orchestrator to manage AI agents across Adobe and third parties through one interface. Among other things, agents can optimize websites and deal with repetitive content tasks as well as high volume data management. Adobe is also launching Brand Concierge, guiding consumers from discovery to purchase through conversational interactions.
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.
Customer engagement platform Braze is partnering and integrating with Shopify to deliver personalized insights throughout the customer journey across Shopify-powered sites. New ecommerce capabilities will help brands take rapid action in response to pre-defined events like cart abandonment. Braze plans to roll out these capabilities to non-Shopify customers later in the year.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.