Adobe is launching Adobe AI Foundry, a model customization service based on the Firefly model. It will ingest a company’s intellectual property – not just images – to understand brand tone and retrain AI models to specifically serve that company. Foundry lets Adobe join the agent-building party with Salesforce, Dun & Bradstreet, OpenAI, Microsoft, and many others.
Jamie, Senior Intern at the CDP Institute Department of the Obvious, brings us this Verve report in which 75% of UK and US consumers say they’re more willing to watch ads in exchange for free content than they were two years ago. He also points out that the percent of consumers concerned about their data being used to train AI has risen 20 points since the 2024 report. Furthermore, 97% say app publishers and platforms need to increase their transparency about data collection and usage.
Google Ads has announced an update to Demand Gen that will automatically turn existing image and text ads into video ads; advertisers have until October 31 to opt out. Additionally, Google Ads is rolling out a Text Guidelines feature to help its AI learn a brand’s tone and stay within compliance requirements. Speaking of AI, developers can now add live data from Google Maps to Gemini AI apps.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.