Adobe Launches TV Ad Planning Platform
We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show. Here’s something similar from Adobe, which is using data from other devices to understand who’s watching. Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning. It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.