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Adobe Launches Unified, Persistent Customer View

Adobe yesterday announced a unified customer profile that includes data from outside the Adobe Cloud products. Data is mapped using Experience Data Models (an open source data language created by Adobe) and available in real time to any system that speaks that language. This related blog post from Adobe says the unified data is loaded into a persistent Adobe Cloud Platform database on Microsoft Azure and that identities are matched across systems. It supports GDPR requirements too. Impressive and very much in line with the CDP approach.

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Springbot Launches Audience Co-op for Small Ecommerce Companies

March 29, 2018

It’s beginning to look like access to customer data is as valuable as access to the customers themselves. Springbot, which provides marketing automation to small ecommerce companies, has set up a co-op to let its clients pool anonymous customer profiles and send campaigns to look-alikes of their own customer lists. Springbot sends the campaigns, so retailers only get information about responders. Springbot collects its clients’ data through integration siwth Big Commerce, Magento, and Shopify.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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