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Adobe Launches Unified, Persistent Customer View

Adobe yesterday announced a unified customer profile that includes data from outside the Adobe Cloud products. Data is mapped using Experience Data Models (an open source data language created by Adobe) and available in real time to any system that speaks that language. This related blog post from Adobe says the unified data is loaded into a persistent Adobe Cloud Platform database on Microsoft Azure and that identities are matched across systems. It supports GDPR requirements too. Impressive and very much in line with the CDP approach.