Yikes! We have enough news today to last the rest of the week. Let’s start with Adobe’s enhancements to its Magento Commerce platform, including Amazon stores, Google ad campaigns, integration with Adobe Analytics, streamlined content creation, improved inventory management, and more. These were announced at Magento’s imagine 2019 conference in Las Vegas.
The News Gods have decided to torture us this week with too much news instead of too little. Fiendish. First, CDP Tealium has raised a $55 million Series F, bringing total funding to over $160 million. The company also reports a 300% year on year increase in visitor profiles created.
Omeda is a sort of all-in-one system for publishers, combining a CDP, marketing automation, display ads, and social marketing. They just added a “content metering” tool that lets marketers create custom flows that present different messages as users consume gated content. Fancy.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.