Adobe Offers Limited Protection Against AI-Based Copyright Infringement

We haven’t written much about Adobe’s entry in the generative AI footrace because their main focus has been Firefly, a tool for creative departments.  But they made a splash last week with an announcement that they’ll indemnify Firefly users against claims of copyright infringement, which is a big concern.  The news was probably over-hyped; Adobe’s actual announcement is carefully circumscribed: “enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.”

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In Brief: AI Watch: Add zombies to the list!

June 13, 2023

Researchers from Queen’s University Belfast are worried AI “ghostbots” could start rising from the dead without UK privacy laws to stop them. These digital specters can happen when AI is used to create digital reincarnations (chatbots, deepfakes, or holographs) of people who have died. Problem is this might terrify actual live people (assuming robots haven’t gotten rid of us before this happens).

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Jasper AI Generates Multi-Channel Copy from a Campaign Brief

June 12, 2023

“Hype” and “AI” just naturally go together.   AI-based copy generator appeared to promise its latest tool could create a complete marketing campaign from scratch.  A closer look finds the scope is more modest: the system can generate a campaign brief and copy for various channels.  It’s not clear how far it gets into images and it certainly doesn’t generate lists or buy media.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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