Adobe Real-Time CDP is integrating Roku’s connected TV viewer data to support real time audience planning, custom audience activation, and campaign measurement. The deal leverages recently-launched Roku Data Cloud, an expanded data clean room that makes Roku data more readily available to marketers. It’s part of a larger trend to enable individual-level targeting of CTV ads.
HubSpot will acquire omni-search AI tool Dashworks to accelerate the responsiveness of marketing, sales and service AI assistants to internal business queries. Dashworks responds to internal natural language questions by scouring business information, from CRM to apps, emails, documents, tickets and meeting notes. Dashworks will combine with HubSpot’s existing Breeze Copilot feature.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.