Adobe Real-Time CDP Now Generally Available

Adobe has officially released its Real-time Customer Data Platform, after many pre-announcements. It’s like the wedding night of a couple who have lived together for years: fun but no surprises. They also released new customer journey analytics and journey orchestration products, also previously in beta.

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Mobivity Ties Individual-Level Promotion Offers to Redemptions

November 14, 2019

Self-updating CRM files and hands-free integration pipelines may seem magical, but the real miracle would be connecting marketing programs to business results. Mobivity is addressing that challenge with a new feature that assigns a unique, customer-specific ID to marketing promotions and then captures the ID when a promotional offer is redeemed. The offers can be delivered by Mobivity’s own text messages or receipt-printed promotions or shared through external channels.

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