Adobe has announced the availability of Adobe Express for Enterprise. It will offer on-brand automated content creation including generative AI-powered creation by Firefly. Adobe had released a mobile app version of Express earlier this year.
This CMO Council report is a bit more positive: 56% said they met their revenue goals despite market turbulence. But 37% say their marketing campaign execution needs improvement. CDP ranks second (49%) on their list of most valuable investments, trailing only gen AI (57%).
Salesforce’s Data Cloud CDP will provide customer and enterprise data to power real-time Einstein Personalization across its full suite of marketing, commerce, and service offerings, the company announced today. Data Cloud will also support new AI copilots for marketing and commerce, set for launch this summer. A new Data Cloud for Commerce will bring inventory, product and customer data together.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.