Adobe has announced the availability of Adobe Express for Enterprise. It will offer on-brand automated content creation including generative AI-powered creation by Firefly. Adobe had released a mobile app version of Express earlier this year.
This CMO Council report is a bit more positive: 56% said they met their revenue goals despite market turbulence. But 37% say their marketing campaign execution needs improvement. CDP ranks second (49%) on their list of most valuable investments, trailing only gen AI (57%).
Salesforce’s Data Cloud CDP will provide customer and enterprise data to power real-time Einstein Personalization across its full suite of marketing, commerce, and service offerings, the company announced today. Data Cloud will also support new AI copilots for marketing and commerce, set for launch this summer. A new Data Cloud for Commerce will bring inventory, product and customer data together.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.