Move over, Watson and Einstein. Adobe has introduced its own cutely-named artificial intelligence technology, modestly called Sensei (“master”). Services will include audience targeting, document analysis, and image matching. This is one competition that Oracle has already lost by choosing the utterly pedestrian label of Adaptive Intelligent Apps. What, they couldn’t afford the rights to Leisure Suit Larry?
This is one of those milestones that you were coming or maybe had happened already: Web analytics company StatCounter reports that October was the first month it tracked more Web page views on mobile phones and tablets than desktop PCs.
Since corporate data management seems to be the topic of the day, let’s finish up with news that the MDM Institute has found a sharp uptick in interest in master data management. Institute president Aaron Zornes said his research found 160,000 members in groups relevant to MDM, RDM (Reference Data Management) and data governance. Although CDPs are often built because corporate MDM projects don’t move quickly enough, the MDM community has plenty of skills that are relevant to CDP issues.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.