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Adobe Uses AI to Tailor Marketing Content to Individuals

Adobe’s latest announcement involves tighter integration among their content creation and marketing systems, which is boring unless you happen to use them. More intriguing was news that their Sensei artificial intelligence system can now automatically tailor content to individual preferences and specific devices. Their example is an online restaurant menu that only shows vegan food to vegans. This is where Adobe’s combination of creative and marketing systems really gets powerful.