Adobe has signed a definitive agreement to acquire Semrush for $1.9 billion. Semrush has provided SEO tools for many years and is now expanding to GEO. Adobe plans to use Semrush with its Brand Coverage and Analytics tools.
In a global survey from DoubleVerify, 65% of marketers expressed concerns about brand suitability within walled gardens, which 88% of them are using for advertising. Perhaps unsurprisingly, marketers at companies with 5,000+ employees were more concerned about brand suitability than marketers at smaller companies. Since 30% of consumers made a purchase directly through a social media platform in the past year, getting walled gardens right is valuable.
Informatica, which is owned by Salesforce effective this week, has announced new areas of collaboration with Microsoft involving AI across the enterprise. Informatica’s CLAIRE AI engine integrates Azure OpenAI for advanced reasoning, while the Intelligent Data Management Cloud now connects directly to Microsoft Foundry via MCP. There’s also expanded analytics in Microsoft OneLake and gen AI “recipes” to help build custom solutions.
The CDP Institute is still eagerly collecting responses to our annual Member Survey. If our requests haven’t reached you, or if you haven’t had a few spare minutes, please click here to share your experience. We’ll appreciate it, you’ll have done a Good Deed, and, if enough of you reply, Jamie may get his wings.