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AdQuick Enables Audience-Based Targeting for OOH Media

Out-of-Home (OOH) ad platform AdQuick has launched an audience-based buying option, enabling advertisers to purchase OOH media based on audience demographics rather than location type or traffic.  The approach should make it easier to purchase OOH media and should expand the number of OOH units that marketers can effectively purchase.  Of course, the ads will be seen by everyone who passes a given location, not individually-targeted audience members.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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