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AdRoll Buys Growlabs to Expand Its B2B Sales Services

Further shaking up the sales tech landscape, AdRoll Group has purchased Growlabs, gaining a database with 12 million companies and 320 million business identities plus a collection of lead generation and sales automation tools. Growlabs will join RollWorks, the B2B marketing line that AdRoll launched in February.

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SnapLogic Offers Self-Service Machine Learning

November 15, 2018

Data and process integration vendor SnapLogic had two announcements yesterday: AI-powered workflows to automate IT integration projects and self-service machine learning. SnapLogic argues that “machine learning is an integration problem” because of all the data preparation and movement involved. It’s an odd perspective but it does illustrate automation of yet another process that once required highly skilled humans.

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Consumers Put Practical Value Ahead of Feelings When Rating Customer Service: SurveyMonkey

November 13, 2018

Lest you conclude that consumers are entirely irrational, a SurveyMonkey survey found they have a remarkably pragmatic view of why they’d lose trust in a company – placing poor product experience (81%) and poor customer service (78%) far ahead of a security breach (49%) or offensive advertising (46%). Similarly, 76% of U.S. consumers rated resolving problems as the most important element of customer service compared with just 37% who listed “feeling the customer service agent cares about you.”

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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