Are personalization efforts successful? Not so much as marketers think: Adobe’s 2018 State of Digital Advertising survey found while 74% of marketers believe they’re serving relevant ads, just 35% of consumers agree. Most of the study is about media trends – the hot new channel is push notifications, if you were wondering.
Remember AI? It’s gone from exciting to background noise. But important things keep happening. For example, here’s an integration that embeds AI-generated email subject lines from Persado in emails sent by Listrak. It’s exactly the sort of friction elimination that will embed unnoticed AI in everything. Which is just as the machines want it.
Enough GDPR. CDP Celebrus has announced a slew of non-GDPR enhancements including streaming data into Adobe Experience Cloud; audience segmentation using data stored within Celebrus; real-time profiling of Google, Facebook, and DMP audiences; and a data loader for Apache Hive.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.