Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  Today we have a report from the Content Marketing Institute that finds nearly half (46%) of writers and editors are worried that generative AI will reduce their income and almost as many (45%) think it will reduce the number of jobs in their field.  The only thing that’s not obvious is why 17% of respondents aren’t worried about AI at all.

It’s always obvious that leaders in every department overstate their importance.  The latest reminder comes from Jitterbit, which found that 75% of IT leaders say their department is the main driver of automation efforts while just 29% of marketing and human resources leaders agree.  Respondents say 51% of integration projects are managed by central IT compared with just 11% managed by business departments, but remember that the majority of respondents work in IT.

Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform.  The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering.  It’s a good reminder that CDPs are taking a larger role in advertising management.