Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  Today we have a report from the Content Marketing Institute that finds nearly half (46%) of writers and editors are worried that generative AI will reduce their income and almost as many (45%) think it will reduce the number of jobs in their field.  The only thing that’s not obvious is why 17% of respondents aren’t worried about AI at all.

It’s always obvious that leaders in every department overstate their importance.  The latest reminder comes from Jitterbit, which found that 75% of IT leaders say their department is the main driver of automation efforts while just 29% of marketing and human resources leaders agree.  Respondents say 51% of integration projects are managed by central IT compared with just 11% managed by business departments, but remember that the majority of respondents work in IT.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.