Targeting based on social and demographic traits is firing arrows in the dark according to a new study from AdLook. Surveying over 1,000 online respondents, it turned out that 67% identified as “parents” didn’t have children, 76% tagged as married weren’t married and 50% of “women” were men. Brands should be targeting based on real interested and behaviors rather than outdated and inaccurate segments said AdLook.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.
Seventy-two percent of consumers are willing to work with AI agents as long as they can escalate to a human when necessary; indeed 59% would rather interact with a chatbot than wait for a live agent. Other key expectations in Five9’s 2025 Customer experience report relate to being met in the channel of choice — and that can vary with 56% saying it depends on the situation. Fully 86% are willing to use self-service before contacting support.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.